Today, if you want to reach and engage your target audience, it is a must to establish your presence on social media. Facebook, Twitter, YouTube, Instagram, and others offer an excellent venue to tell people why your brand can help solve their specific problems.
For small and medium-sized businesses, establishing social media presence may look complicated, and this is where SEO companies like WebWaves.ca in Ottawa can help. With their expertise on the subject, they can put your brand front and center.
However, you will need to do your part, especially if you are creating a social media marketing plan from scratch. It’s a lot of work, from choosing the social networks you think have the right audience for you, determining what kind s of posts (videos, links, images) you will use most to analyzing and testing to see what works and what doesn’t.
But done right, your digital marketing plan will surely help engage your audience and lead them to favorable action. You can take inspiration from several companies with excellent social media presence who have maintained a great social relationship with their customers. They are already big names in their respective industries, yet they continue to work hard to keep their online presence as interesting to people as much as possible.
How they do, it is an open secret, anchored on marketing campaigns that are truly engaging. They are also well aware of trends that happen online, especially on social media, that they quickly use to their advantage. As someone not as big, you would also do to keep abreast of what’s going on so you can adapt your marketing plans accordingly.
Here are a few trends projected to continue in the years ahead:
A steady shift to video
People more and more are preferring to consume video content instead of reading through text especially on social media platforms. Seeing how a product or service works personalizes the user experience.
Use of influencers with lesser following
The time of big celebrity endorsers is ebbing, as the public finds it easier to relate to someone who is more reachable. Known as micro-influencers, these personalities have a smaller following and are thus seen as still regular people, just like the rest of us.
Social media and email marketing joining forces
Posts on Facebook or Twitter will drive email subscriptions. In turn, emails will bring in more followers to these social media channels.
Experts see these trends to hold true for a longer period, and that they will play a big role in audience engagement. Big, medium and small business should take note.