Author Archives: Lisa Adkins
Digital marketing is important for most businesses nowadays. All inbound marketing strategies aim to drive more traffic to your website. Here, you can showcase your services and products, and hopefully, make a sale.
Even the best advertising agencies in Jupiter, FL would agree that the landing page is one of the important parts of your website. This is the first page your client sees on your website, and the impression it makes determines if the visitor will stay or leave. Here are a few constituents of an efficient landing page:
Concise Persona-Focused Copies
The fundamental principle of marketing is that your audience will be more intrigued with your product if it is relevant to their context, needs, and life. You should, therefore, focus your landing page on what is relevant to your audience. Research on what exactly your target market is looking for and create a great landing page to suit them individually.
Our brain processes images faster than text. Images on your landing page will play a significant role in hooking your clients to the page. To maximize their impact and conversion potential, ensure that they apply to what you are offering. You should also use professional images because bland, dull ones will only turn away visitors and make a bad first impression.
You should aim to capture your clients’ interests with one glance. A captivating headline will keep them interested and stay on your page long enough for you to make a sales pitch. According to experts, if your clients can’t figure out what you are offering in five seconds, then you have already lost them.
Selection and use of the above elements of your landing page require expertise. Any mistakes with these components will cost your company big amounts in missed sales and minimal online traffic. Getting an online marketing expert to advise you on how to handle these elements is highly important.
There simply is no spectacle like a clear night sky painted with a barrage of coloured gunpowder. Mesmerising, sure, but it can do better.
A Blue Night Sky
According to John Conkling, a pyrotechnic specialist, and professor of chemistry at Washington College, USA, manufacturers are just at the doorstep of two new frontiers: patterns and the colour blue. The time-proven, simplicity-driven composition of fireworks may finally be up for a long due revamp.
‘Blue is difficult,' Conkling states. He mentions how copper, the substance responsible for ‘pyrotechnic blue’ is a highly fragile atom in achieving light emission. ‘There’s a certain minimum critical temperature, but if it gets too high, it washes out the colour,' he says. Conkling mentions the need for an alternative element to take over copper’s impractically demanding role — a task that appears more and more daunting as scientists think about it and scours the periodic table.
This is why the most high-end distributors down to sellers of cheap fireworks are typically unable to provide their patrons with sky explosives of the blue variety. Another feature pyrotechnics still has up in the air is the creation of patterns.
There is a reason fireworks always shoot up in groups, especially when the rockets are supposed to project a certain shape once they go boom. Choreographers design rigs that launch multiple fireworks of the same make simultaneously. This allows audiences from all angles to have an increased chance of seeing that set’s pattern facing towards them, instead of falling victim to two-dimensional restrictions of sky patterns.
Most people would see this ‘workaround’ as a non-issue, and for they would be right as long as pyrotechnic words and numbers are not in contention. The same trick of firing as many rockets as you can like rolling the pyrotechnic dice simply does not translate into sky letters. ‘That’s the problem with spelling; we’re not there yet,' says Prof. Conkling. ‘To spell out a word, C-A-T, for example, with three fireworks, you need to maintain perfect orientation,' he explains.
Fireworks have a bright future of advancement and spectacle ahead of them. As technology rushes to come up with new ways to entertain today’s hunched humanity, it may be time for science to revive the classic spectacle that for once, asks people to look up.
A split air conditioner is your best option if you want to cool your entire home. Unlike standard window-installed units, a split can distribute cool air throughout the house. You do not even need to add new duct, as you can simply install the unit to your existing cooling network.
To understand why many Australian households are favouring this product, here is a closer look at the advantages of this cooling system:
Lower monthly payments on utilities
In terms of energy efficiency, ConductAirConditioning.com.au says that a split AC system offers great benefits during the hot months. Despite continuous use, the energy bill will not be as high as when you use other units. Apart from more savings on monthly bills, it is easier to control the system from a central thermostat. There is no need to power individual units, which provides even distribution of cool air throughout the space. In turn, the unit does not have to work twice as hard whenever you use it.
A more peaceful and quiet home
As window type air conditioning units contain the condenser within the main unit, these create loud grinding or buzzing noises – especially if the system has been running for a long period. Split types do not produce noisy vibrations; you will only hear a steady hum once you open the unit. You can sleep better at night and not worry about buzzing noises coming from your AC.
Better zoning option
If you are looking for an air conditioner with superb zoning features, ductless mini-split system is the perfect choice. This unit has a thermostat for each zone, which allows you to condition a specific space based on its current requirements.
Although split type air conditioners cost more during installation than traditional options, the long-term savings will not make you regret getting one for your home.
The main purpose of your website is to connect your business to the right audience. If the portal fails to achieve this, there is something wrong with the way you do marketing. Lead generation, after all, is one of the most important objectives of every website. Commonly, your website fails to attract leads because of the following reasons:
The most usual reason a website does not generate leads is because it has not been adequately or properly optimised. In some cases, the website has had zero SEO effort at all. The lack of optimisation is enough reason to justify why the website has little to no online visibility.
If you want to generate leads, you have to rise to the top of the results pages for every searcher. To do that, BambrickMedia.com.au says you need a strong search engine optimisation campaign.
SEO, however, can only go so far. Even if you do manage to attract visitors, your site will still fail to generate leads if the content is dull and insufficient. You have to make sure that each page on your website has enough text – not just for SEO purposes, but also to provide the information searchers look for.
Consequently, you have to update the content on a regular basis. Using the same content for over a year is bad, especially if you run a blog.
Weak Calls to Action
Last but not the least, your website does not generate leads because of your site’s weak (or in worse cases, non-existent) calls to action. The buttons you use should be attractive enough that you would want to click it. At the same time, your word choices in the button should be spot-on. Get inspiration from some of the best call to action buttons out there and make your own unique one.
Lead generation is not a problem once you deal with these three things. Optimise your website, update your content, and use strong calls to action to better improve your site’s visibility, lead generation, and conversions.
An agency with skilled Singapore SEO consultants, social media managers and content developers can help your website generate more traffic. Many companies have this as their primary goal, but is that all SEO can do? You might be surprised to know that it offers two additional benefits.
You get to build your brand
Search engine optimization involves link building and content generation – and the two are closely related. People share your content and other websites link to you if you are known to produce excellent content. SEO agencies can take care of developing content that works with what your brand or company is trying to present (or represent).
SEO companies work with the best writers in order to make that possible. As a result, you get to publish content that establishes your authority in your field. This strategy helps you build a good reputation.
Stay ahead of the competition
In the internet marketing industry, a competitive business wins. To succeed, you need to know what’s going on. Observe the competition and find out what works for them.
Do this through keyword research and analysis. Perform analytics and determine the keywords your competitors are trying to rank for. Through this, you will have an idea of what to aim for and what strategies to use next. Even without the same resources, you will know how to compete.
A good agency could use tools to gather information. For example, PPC data can determine which keywords are in demand. As PurpleClick.com explains, SEO agencies in Singapore help improve client revenue through detailed reports, high ad placements and other means.
While you can try to do this on your own, note that the best tools typically require a fee–and since SEO companies invest in such tools, they can easily help you out.
An SEO agency in Singapore can do more than just drive potential customers to your site. They can also help you build a good reputation and maintain, if not expand, your market share.
Search engine optimization (SEO) is hard work. Although guides and tips are readily available all over the Internet, you still need to take some time to build a good SEO strategy and make it work. Moreover, it’s ever-changing. One thing that’s good today may already be outdated tomorrow. If you are serious about making your business rank at the top of search results, here are some things you must know.
Appearing at the top of search results doesn’t happen overnight. You have to work hard, keep up with Google standards, discover new trends, audit your performance, plan new strategies, and recognize valuable changes. Results happen on the third and fourth months, but they will be minimal. By the sixth month, your ranking will move nicely. After about a year, that’s when it will really start. By the second year, you’ll feel the results of your investment.
Choosing a Metric
SEO is vast, so you should decide what you want to measure and why so. If you want to focus on rankings, then you better know exactly why, because rankings are a bad metric. For starters, it’s better to focus on traffic, leads, sales, or any other type of conversion metric. This way, you can know how effective your rankings are and how much impact you are actually generating.
Read the Reports
If you get SEO services from a reputable firm, then studying their reports is a must. This will keep you in the loop of what’s really going on. You can also request for the firm to further explain the reports if you find it confusing or not straightforward enough.
SEO is not cheap, so doing it the right way is the only way for you to reap fantastic benefits. Build your online brand and turn your target market into loyal customers with the help of an optimized website.
In any startup business, be it SEO, digital marketing, or any other enterprise, getting referrals from existing clients is always a great way to gain new customers.
It all comes down to building trust and credibility; when someone you trust tells you to check out a new product, you’re almost certainly going to give it a try. When it comes to businesses, when a friend tells you they had a great, productive time working with an SEO company, chances are, you’re also going to want to work with that particular agency.
So how exactly can small SEO companies encourage their clients to refer friends online? Here are some thoughts that can help.
People crave experiences, more than products. A good way to encourage referrals from your existing client base is to create share-worthy experiences. This can be anything from great customer service to outstanding results.
When you resell SEO services, be sure to put a premium on quality. When you offer social media marketing, make sure you’re engaging the client’s target audience. When it comes to web design, it’s a good goal to exceed client expectations. The idea is to give clients something they can brag about to their friends.
Promises on discounts and deadlines are well and good, but be sure to keep these promises. If there’s one thing that can ruin client-provider relationships, it’s lack of trust. While your intention may not be to deceive when offering services, do know that consumers may feel betrayed when you don’t deliver on promises. You have to be transparent.
On the contrary, when you can deliver results that delight clients, you can expect that trust relationship to grow, to the point where they’ll be confident sending their friends your way.
In the end, it all comes down to what you can give. Sell a good product or service and you won’t have to ask clients to share. If you do it right, your clients should love the offers so much that they would share it anyway and on their own accord.
It’s always better to have clients coming back because they love what you offer or what you do, more than anything else. Work on this and you won’t have problems getting new clients to work with.
Here’s a fact that no one in the business would argue with: No company wants to waste advertising dollars.
The problem is, wasting advertising dollars is a remarkably easy thing to do, and all it really takes is to choose the wrong advertising agencies to handle your campaign.
Below is a brief guide on how to choose the right advertising agency:
1. Make sure that the agency is committed to helping you succeed. This includes making sure they’re aiming to fully grasp what your company is doing and wants to achieve with your campaigns. You know you’re making a deal with a great advertising agency based on the way they ask questions, the kind of questions they ask, and the recommendations they’ll give you for your marketing plan.
2. Ask for plan specifics, particularly on how the agency will define and address your target audience. A good market segmentation strategy is crucial in any marketing plan. According to San Diego advertising agencies, by developing a buyer persona for your target audience and subsequently dividing them into groups, you can focus your marketing efforts on the people who are more likely to convert and respond positively to your advertising. Thus, the agency you plan to work with needs to be able to come up with a strategy such as this one. You can figure this out by asking your prospective agency partner to give you a step-by-step walkthrough about how they plan to pick out your best targets from a sea of potential customers.
3. Ask for recent samples of the creative work they’ve done for other companies. While it is true that everyone has their own approaches to creativity and producing creative output, not every creative design methodology or practice is suited for every campaign. To pick the best agency to handle your marketing campaign, you should take a look at their portfolio and see if their creative principles and methodologies truly connect with or embody your brand, and if they have produced work in your preferred medium. Remember that creative work for television might not work for radio, and so on.
Truth be told, it doesn’t matter if you’re in San Diego and the agency is in Nebraska — it’s their output that matters. It’s all a matter of picking the right match to make sure you’ll have a winning marketing campaign in your hands.
One common practice that marketers use to promote their brand is email marketing. When done right, it is an effective way to market your product and expand the reach of your brand.
Unfortunately, your target needs to open them for your e-mail marketing campaigns to have a chance at being effective. Otherwise, it gets treated as spam. This is where it gets tricky. Everything from the subject line right down to the email content needs to be catchy and have substantial content to grab attention. In addition, email marketing needs to cause action on the recipient’s end in order to be good and give you the conversions you need for business.
Bambrick Media lists these essential email marketing hacks to drive your conversion rates:
Subject Line – you need to spark curiosity right at the onset. After grabbing the reader’s attention, you then need to keep it by offering something different. Tell them about offers such as limited promotions, new items and features and upcoming events that will make them read on and take action.
Personalised Mails – Use a tone that speaks directly to your recipient. This way, they will not treat your email as spam.
Provide Choices – Always provide your recipients with choices regarding your announcements. Beware though. Do not provide too many choices. While you may think that something catering to every person may be the way to go, it can actually serve to confuse and drive down conversion.
Encourage Sharing – Always give your recipients a reason to forward your mail. When you give them a reason to forward your email, it creates a ripple effect that can go on and on. This gives you a great opportunity to reach the widest audience possible without having to exert too much effort.
Conversion is the bottom line of business. Experts can talk all they want about other factors, but if your tactics fail to convert, then it is all for nought. Keep these hacks in mind when launching your email marketing campaign.
There will always be that set of employees who simply do their job better than others. These are the people you can count on all the time, even when the pressure in the workplace is at its peak. Efficient, dependable, and proficient – these are the things your top performers have.
When you’re managing a business, you have to take care of these gems and develop them so that they could unleash their full potential. You can do that through these five ways:
Understand their aspirations
One of the key techniques is to know them by heart and to value them. Part of this endeavor is to learn all about their goals and aspirations. When you know what career path they want to take, it would be easier to hone their skills toward that direction.
Develop their strengths
Top performers are often more conscious in their weak areas than their strong points. Although it is necessary to address weaknesses, the beneficial effect would be more long-term if you would put their strengths first. Supply them with the right training, tools, and resources to develop the areas they’re good at.
We grow because of the challenges we overcome. The same logic applies to your top performers. With the right amount of challenge, you sharpen their skills and make them more efficient with what they do. Moreover, the absence of any challenge leads prematurely to the mentality of having outgrown the job. You can always give your top performers a harder task from time to time and provide them avenues to mentor their peers.
Reward their contributions
These people go the extra mile day in, day out. It only makes sense to reward them for their hard work. After all, their efforts increase your bottom lines and help your enterprise grow.
Take care of them
You can make full use of all these tips, but you have to remember that your top performers are humans, too. They need their breaks and the occasional change of scenery. As their boss, you need to make sure that they wouldn’t feel a severe strain of burnout with what they do.
In the event that workload piles up, don’t put the entire burden on them, as this may stress them out. Instead, look for areas in which you can adjust. One option you can consider is to hire virtual employees and outsource the job elsewhere. Taking care of your top performers can go a long way to keep them under your employ for a long time.
All these insights can make a difference in your organization. What matters now is the way you implement these to further develop the excellent talent you have at the moment.